First popularised in the 18th century, British producers have been refining our gins ever since. Read on to find out more about this classic spirit enjoyed the world over.
In recent years, British gin has gained great popularity around the world, with its market share increasing year by year. From classic gin to flavoured gins with a subtle taste, a range of gin brands are finding new favour among drinkers. By 2018, the total export volume of British gin exceeded 5.37 billion yuan.
Thanks to the promotion activities of the UK Governments Food is GREAT campaign, UK gin has become increasingly popular among Chinese consumers. At SIAL China 2019 in May, various tasting activities was held by UK gin companies, bringing opportunities for business and cooperation.
Food is GREAT is an UK government initiative to showcase UK food and drink around the world and support businesses to export.
If you would like to know more about British food and drink, as well as potential opportunities for collaboration, please click here and fill in the information form.
